Too much, too long, too complicated—effective communication is clear, concise, and consistent.
Communication has two parts: sending the message and receiving the message. Unless both of these things happen, it's not communication.
In our world of "click to agree," we presume that once a message is delivered, then the communication is complete. However, unless your communication target is a device, you need more.
Effective communication is the clear and concise presentation of information that is assimilated by the target audience. It's not enough simply to create and deliver content. For effective messaging—for real communication—information must be sent, received, absorbed, and processed. If the message is not understood, then the communication did not occur.
Our multi-level, multi-dimensional, multi-faceted society makes it that much more difficult to "keep it simple, silly," but that is the real work of a good writer.
October 13 is International Plain Language Day. Celebrate accordingly.
Celeste Tillson, owner of A&M Writing and Publishing, offers writing and editing services on a contract basis. Contact info@amwriting.com for more information.
Communicate Your Message
Back to School with A&M
M.C. Tillson’s Lighthouse Adventure series hasjust the right combination of history and fun!
Whether it’s solving riddles on Michigan’s Upper Peninsula, chasing ghosts along North Carolina’s Cape Fear River, or tracking down clues above Northern California’s foggy coast, readers young and old will eagerly follow Sam and Becky as they stumble across yet another a mystery to solve.
