To the Point and Short

AttentionSpanAccording to the Statistic Brain Research Institute, our average attention span in 2015 was 8.25 seconds—less than that of a goldfish.

My advice?

  • Keep it short.
  • Say what you mean and then stop.
  • Make it easy for people to understand your message with examples.
  • Carefully choose the precise word.

Ironically, short does not equal easy. It takes time (which equates to money) to distill your message to the nugget that matters. It’s faster and much easier to include everything.

But consider this: Somebody is going to have to figure out what’s important. If you don’t do it before you communicate, then your audience is free to interpret your message any way they want.

And if that’s okay with you, then you probably didn’t have anything to say in the first place.


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“Gratitude is the antidote to sadness. Not the sort of gratitude where you compare yourself favorably to others who have it worse but the kind of gratitude where you fully recognize the miracle of you being alive and sentient and capable of experiencing the wonders of life in this moment.”

Michael Schreiner