Blog Archives

Need a Unicorn? How About a Good Writer?

Everyone does. At least that’s the word from user experience (UX) design guru, John Madea, who operates in the space where design, technology, and business meet. In his March “2017 Design in Tech Report,” Medea posited that writing is the

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With M.C. Tillson’s May visit to Michigan’s Upper Peninsula, she finished the distribution of the more than 960 books generously donated by people who care about reading. “You should see the looks on their faces when the students realize that

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To the Point and Short

According to the Statistic Brain Research Institute, our average attention span in 2015 was 8.25 seconds—less than that of a goldfish. My advice? Keep it short. Say what you mean and then stop. Make it easy for people to understand your

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Words Matter

Finding—and using—the right words has never been more important. It’s a time of heightened interest in everything political. It’s a time when accusations of false news and suggestions of alternative facts obfuscate an already complicated list of topics. And it’s

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Spread the Magic of Reading!

It’s a new year with new challenges and new possibilities, and one of the opportunities that A&M is excited about is the Muffin Project. Generous gifts made by folks who know the power of a single book have allowed author

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Giving Feels Cozy

Looking for a way to get (and share) that cozy winter feeling? We’d like to suggest that you make your way to the book section of your favorite retail outlet and have at it. By the time you leave, you

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Changing the Model?

Sometimes it seems that we get so wrapped up in the bottom line that we forget about the journey along the way—even though that journey is where we spend most of our lives. Maybe it’s time for a paradigm shift—a

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Give a Third Grader a Book

A&M Writing and Publishing, along with M.C. Tillson, is launching a campaign to get books into the hands of third graders—and keep them there. The program, affectionately known by Ms. Tillson as the “Muffin Project” because of its relationship to

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The Right Words Make a Difference

Nike has used this classic image and slogan since 1988.

If you say “can’t,” but you mean “won’t,” it’s not the same thing. If you say “everybody,” but you mean “some people I know,” that’s different too. The words matter. When words are what you work with, you learn to

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Network Neutrality…at Last

High-speed internet service can now be defined as a utility says the United States Court of Appeals for the District of Columbia. With this ruling, high-speed internet service will be under the regulation of the F.C.C. (rather than broadcast and

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The Muffin Project: How Are We Doing?

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“Gratitude is the antidote to sadness. Not the sort of gratitude where you compare yourself favorably to others who have it worse but the kind of gratitude where you fully recognize the miracle of you being alive and sentient and capable of experiencing the wonders of life in this moment.”

Michael Schreiner